Inverse Order
Inverse Order are teetering on the line that divides music's best-kept-secrets from the next-big-things. Their hook-laden, densely layered take on alternative rock has produced three successful radio singles and an incendiary six track EP released in late 2008.
The band formed following a chance meeting at Auckland’s Real Groovy record store. Their first video ‘Hope For Us All?’ earned a long run on New Zealand music television. It became an ominous foreshadowing of the demise of Auckland’s much loved musical landmark, the historic St James Theatre mere weeks before a disastrous fire closed the theatre indefinitely.
Through early 2008 the band decamped in a Kingsland studio with producer Dave Holmes (Jakob, An Emerald City, Battle Circus) recording their debut EP, simply titled ‘Six’. The EP was described by the New Zealand music dilettante as “…a powerful, compelling argument that NZ-made modern rock has not lost relevance.”
‘Six’ spawned two singles - the slick lead single ‘Better, Not’ a rock radio top 40 hit. The accompanying video received substantial airplay on C4 and JuiceTV with a David Lynch inspired journey through director Rollo Wenlock’s (The Prodigy, The Black Kids) post-apocalyptic, TV test pattern nightmare. The majestic second cut ‘Quell’ has been nominated for Best Rock Video in the 2010 JuiceTV Awards.
2010 sees Inverse Order in full production mode for their debut album with the first single set to drop this Spring.
What sort of album influences Inverse Order?
Radiohead - Ok Computer
Aptly timed for our generation, we all discovered this record a year or so after it was released but were equally floored by it. OK Computer is lush, fragile, layered but uncluttered, has amazing melodies, brilliant chordal structures, as well as some sweet robot voices. It's a record that works from start to finish, with everything complimenting everything else. Fundamentally, OK Computer is an album full of beautiful ideas, presented in a beautiful way, by an incredibly beautiful band.
Check out their song "Better Not"
Inverse Order - Better Not by musichype
Inverse Order on the interweb
Inverse Order's video for "Better Not"
Inverse Order - Better, Not. from Inverse Order on Vimeo.
The NZ indie label Isaac Promotions
Inverse Order's music is self-released by the band and distributed by Isaac Promotions.
Isaac Promotions was formed in 2002 in response to a need within the NZ market for a comprehensive music focused company to service both labels and individual projects. The company's focus has always been to find suitable outlets for all ranges and styles of music and to help create and forge successful partnerships for its clients in the NZ market.
